While Kendall Appich might have been working at Capital One in Richmond, her dream job was not with the area's largest employer.

"I had that, I wouldn't say midlife crisis, but just like, I'm still young enough in my late 20s. where if I want to try something, now's the time we don't have kids," she said. "I've always wanted to be an entrepreneur. I wanted to create the next great food product."

After some soul searching and discussion with her husband, the couple landed on a frozen custard truck. Two, to be exact.

Learn more about jiji's Frozen Custard on this week's Eat It, Virginia!

While Kendall Appich might have been working at Capital One in Richmond, her dream job was not with the area's largest employer.
"I had that, I wouldn't say midlife crisis, but just like, I'm still young enough in my late 20s. where if I want to try something, now's the time we don't have kids," she said. "I've always wanted to be an entrepreneur. I wanted to create the next great food product."
After some soul searching and discussion with her husband, the couple landed on a frozen custard truck. Two, to be exact.
Learn more about <a href="https://www.jijifrozencustard.com/">jiji's Frozen Custard</a> on this week's Eat It, Virginia!

Eat It, Virginia! is a deep dive into the food, restaurants, and dining trends of Richmond, Virginia and spots around the Commonwealth. 

Eat It, Virginia! is a deep dive into the food, restaurants, and dining trends of Richmond, Virginia and spots around the Commonwealth.

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