You've seen the templates. The step-by-step formulas. The "just be consistent" advice that makes you want to throw your laptop across the room. And maybe you've started strong, followed the ideal system... and then completely fallen off. Not because you lack discipline. Because the system was never built for your real life.

In this episode, I flip the usual email marketing conversation and ask a different question: instead of "what's the best strategy?", what if you started with "what's realistic for me?"

You'll learn:
Why building your email marketing around an idealised version of yourself is what's setting you up to fail
How to work with your natural style (starter or finisher, batch creator or inspiration-driven) instead of constantly fighting against it
How to factor in your real season of life and create a minimum plan that actually gets used
The non-negotiables that still need to happen (and how to make peace with them without overcomplicating things)

Most email marketing advice hands you a swipe file and says "copy this." But when something stops working or life changes, you're stuck, because you never understood the why behind it. This episode is about understanding those principles so you can build a version that fits your brain, your business, and your life.

A system you use beats any perfect system sitting in draft mode. Every time.

Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get the Free Mini Training: Beyond Words
Join Engaging Emails
1-1 Consulting

You've seen the templates. The step-by-step formulas. The "just be consistent" advice that makes you want to throw your laptop across the room. And maybe you've started strong, followed the ideal system... and then completely fallen off. Not because you lack discipline. Because the system was never built for your real life.
In this episode, I flip the usual email marketing conversation and ask a different question: instead of "what's the best strategy?", what if you started with "what's realistic for me?"
You'll learn:
<ul>
<li>Why building your email marketing around an idealised version of yourself is what's setting you up to fail</li>
<li>How to work with your natural style (starter or finisher, batch creator or inspiration-driven) instead of constantly fighting against it</li>
<li>How to factor in your real season of life and create a minimum plan that actually gets used</li>
<li>The non-negotiables that still need to happen (and how to make peace with them without overcomplicating things)</li>
</ul>
Most email marketing advice hands you a swipe file and says "copy this." But when something stops working or life changes, you're stuck, because you never understood the why behind it. This episode is about understanding those principles so you can build a version that fits your brain, your business, and your life.
A system you use beats any perfect system sitting in draft mode. Every time.
Want to see more of what I get up to when I&rsquo;m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get the Free Mini Training: <a href="https://yaelkeon.com/beyond-words/">Beyond Words</a></li>
<li>Join <a href="https://yaelkeon.com/engaging-emails/">Engaging Emails</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing & automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.

We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly & effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing &amp; automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.
We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly &amp; effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Feel-good email marketing & automation tips for small business owners