If I hear someone else tell you “the money is in the list” without explaining how you’re actually meant to grow one in 2026, I might scream (or at least quietly scowl).

Because yes, your email list growth still matters. But the old advice? A lot of it just doesn’t cut it anymore.

In this episode, I’m getting very honest about why list building feels harder than it used to even if you’re doing “all the right things”.

Rather than pretending it’s easy or blaming yourself, I’m breaking down what’s actually going on, how it’s impacting me and what I intend to do about it

You’ll learn:
Why classic lead magnet advice is falling flat (and what to check before you scrap yours)
How to tell if your issue is traffic, conversion, or relevance
The lead magnet types I’m testing instead of just creating another PDF
How I’ll be measuring success beyond list size (hello, engagement and sales)

For me, this isn’t about finding the perfect strategy. It’s about getting back into the habit of list building, using what I already have, testing one thing at a time, and paying attention to what actually moves the needle.

If you want to follow along with my experiments. I’ll be chronicling the strategies, setups, and real results as they happen to members of the List Building Chronicles email list. No big funnel. No pressure. Just honest insights as I test and tweak. Join at yaelkeon.com/chronicles

(How meta is that!)

 

Next Steps:
Hang out with me on Instagram @yaelkeon
Write your next Engaging Email with my CustomGPT The Engaging Emails Studio
Get a free Email Engagement Checkup
Join The Email Experience
Work with Me

If I hear someone else tell you &ldquo;the money is in the list&rdquo; without explaining how you&rsquo;re actually meant to grow one in 2026, I might scream (or at least quietly scowl).
Because yes, your email list growth still matters. But the old advice? A lot of it just doesn&rsquo;t cut it anymore.
In this episode, I&rsquo;m getting very honest about why list building feels harder than it used to even if you&rsquo;re doing &ldquo;all the right things&rdquo;.
Rather than pretending it&rsquo;s easy or blaming yourself, I&rsquo;m breaking down what&rsquo;s actually going on, how it&rsquo;s impacting me and what I intend to do about it
You&rsquo;ll learn:
<ul>
<li>Why classic lead magnet advice is falling flat (and what to check before you scrap yours)</li>
<li>How to tell if your issue is traffic, conversion, or relevance</li>
<li>The lead magnet types I&rsquo;m testing instead of just creating another PDF</li>
<li>How I&rsquo;ll be measuring success beyond list size (hello, engagement and sales)</li>
</ul>
For me, this isn&rsquo;t about finding the perfect strategy. It&rsquo;s about getting back into the habit of list building, using what I already have, testing one thing at a time, and paying attention to what actually moves the needle.
If you want to follow along with my experiments. I&rsquo;ll be chronicling the strategies, setups, and real results as they happen to members of the List Building Chronicles email list. No big funnel. No pressure. Just honest insights as I test and tweak. Join at <a href="https://yaelkeon.com/chronicles">yaelkeon.com/chronicles</a>
(How meta is that!)
&nbsp;
Next Steps:
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Write your next Engaging Email with my CustomGPT <a href="https://yaelkeon.com/studio/">The Engaging Emails Studio</a></li>
<li>Get a free <a href="https://yaelkeon.com/engagement-checkup/">Email Engagement Checkup</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">Work with Me</a></li>
</ul>

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing & automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.

We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly & effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing &amp; automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.
We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly &amp; effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Feel-good email marketing & automation tips for small business owners