You've seen the ads. Fill-in-the-blank templates for every week of the year. Swipe files with "my exact welcome sequence, word for word." Custom GPTs that write your emails for you. The shortcut economy promises you can bypass the hard part of email marketing if you just have the right resource.

But a shortcut only works when you know where you're going.

You'll learn:
Why the shortcut economy keeps most people moving faster in the wrong direction
Why swipe files aren't useless, but why reaching for them first is the long way around
The three real email marketing shortcuts that do the work once and keep paying you back

The appeal of a shortcut is real. When you're juggling client work, family, and everything in between, the idea that one template or one prompt could just get it done is attractive. And that's exactly what the shortcut economy is built on: the promise that you can skip the part where you have to think.

But the thinking is the part that makes it work. The three shortcuts in this episode aren't about skipping that. They're about doing the thinking once, properly, so you never have to do it from scratch again. You stop starting over every time you sit down to write an email. You stop second-guessing whether your design is actually showing up in people's inboxes. You stop missing the moment when a new subscriber is most ready to hear from you.

The work you put in once keeps going without you. That's what a real shortcut looks like.

Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get the Free Mini Training: Beyond Words
Join Engaging Emails
1-1 Consulting

You've seen the ads. Fill-in-the-blank templates for every week of the year. Swipe files with "my exact welcome sequence, word for word." Custom GPTs that write your emails for you. The shortcut economy promises you can bypass the hard part of email marketing if you just have the right resource.
But a shortcut only works when you know where you're going.
You'll learn:
<ul>
<li>Why the shortcut economy keeps most people moving faster in the wrong direction</li>
<li>Why swipe files aren't useless, but why reaching for them first is the long way around</li>
<li>The three real email marketing shortcuts that do the work once and keep paying you back</li>
</ul>
The appeal of a shortcut is real. When you're juggling client work, family, and everything in between, the idea that one template or one prompt could just get it done is attractive. And that's exactly what the shortcut economy is built on: the promise that you can skip the part where you have to think.
But the thinking is the part that makes it work. The three shortcuts in this episode aren't about skipping that. They're about doing the thinking once, properly, so you never have to do it from scratch again. You stop starting over every time you sit down to write an email. You stop second-guessing whether your design is actually showing up in people's inboxes. You stop missing the moment when a new subscriber is most ready to hear from you.
The work you put in once keeps going without you. That's what a real shortcut looks like.
Want to see more of what I get up to when I&rsquo;m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get the Free Mini Training: <a href="https://yaelkeon.com/beyond-words/">Beyond Words</a></li>
<li>Join <a href="https://yaelkeon.com/engaging-emails/">Engaging Emails</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing & automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.

We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly & effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing &amp; automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.
We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly &amp; effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Feel-good email marketing & automation tips for small business owners