Your subscribers are opening your emails. But they're not clicking. Sound familiar? If your open rates look fine but your click rates are flat, you're not alone. And you're probably missing some of the easiest opportunities hiding right inside your emails.

This is part three of The Engagement Fix series, and today we're diving into what makes people click (and reply), why it matters more than you think for your inbox placement, and the biggest mistake most business owners make with their calls to action.

You'll learn:
Why low-commitment click opportunities are the secret weapon most business owners ignore (and how they boost your sales clicks too)
The underutilised email real estate that 79 to 90% of readers scan but most senders leave empty
How email automations achieve 332% higher click rates and what that means for your strategy

One filter to take away from this episode: before you hit send on any email, ask yourself, "What do I want my subscriber to do as a result of this?"

Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

Your subscribers are opening your emails. But they're not clicking. Sound familiar? If your open rates look fine but your click rates are flat, you're not alone. And you're probably missing some of the easiest opportunities hiding right inside your emails.
This is part three of The Engagement Fix series, and today we're diving into what makes people click (and reply), why it matters more than you think for your inbox placement, and the biggest mistake most business owners make with their calls to action.
You'll learn:
<ul>
<li>Why low-commitment click opportunities are the secret weapon most business owners ignore (and how they boost your sales clicks too)</li>
<li>The underutilised email real estate that 79 to 90% of readers scan but most senders leave empty</li>
<li>How email automations achieve 332% higher click rates and what that means for your strategy</li>
</ul>
One filter to take away from this episode: before you hit send on any email, ask yourself, "What do I want my subscriber to do as a result of this?"
Want to see more of what I get up to when I&rsquo;m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing & automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.

We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly & effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing &amp; automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.
We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly &amp; effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Feel-good email marketing & automation tips for small business owners