You've heard all about what AI can do for your marketing. But what does it look like in practice, day to day, inside a real business?

This is the final episode in the AI series, and it's the one where theory meets reality. I'm pulling back the curtain on five specific ways I've been using Claude AI in my business over the past few weeks, from organising a decade of scattered content to streamlining client projects and slashing hours off my reporting process.

You'll learn:
How to organise and catalog years of content into one searchable system (and my suggested system for managing this)
A practical content production workflow that saves one to two hours per podcast episode
How AI can fill the gaps in client projects without blowing out the scope of work

The biggest shift hasn't been about creating content from scratch. It's been about connecting what already exists. Getting 10 years of blog posts, podcast transcripts, and course lessons into one place where Claude can reference them has changed how quickly I can produce content, build sales messaging, and deliver richer work for clients.

And this isn't a "set it and forget it" situation. Every single output still goes through human eyes. Every skill gets test-run first. Every client deliverable gets reviewed. The AI handles the heavy lifting so I can focus on the strategic thinking, the problem solving, and the parts of the work that need me.

Whether you're ready to build your first skill or you want to streamline one small process, start with the foundations. Get your content in one place. Build one bite-sized piece at a time. And ask Claude for help when you get stuck.

Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

You've heard all about what AI can do for your marketing. But what does it look like in practice, day to day, inside a real business?
This is the final episode in the AI series, and it's the one where theory meets reality. I'm pulling back the curtain on five specific ways I've been using Claude AI in my business over the past few weeks, from organising a decade of scattered content to streamlining client projects and slashing hours off my reporting process.
You'll learn:
<ul>
<li>How to organise and catalog years of content into one searchable system (and my suggested system for managing this)</li>
<li>A practical content production workflow that saves one to two hours per podcast episode</li>
<li>How AI can fill the gaps in client projects without blowing out the scope of work</li>
</ul>
The biggest shift hasn't been about creating content from scratch. It's been about connecting what already exists. Getting 10 years of blog posts, podcast transcripts, and course lessons into one place where Claude can reference them has changed how quickly I can produce content, build sales messaging, and deliver richer work for clients.
And this isn't a "set it and forget it" situation. Every single output still goes through human eyes. Every skill gets test-run first. Every client deliverable gets reviewed. The AI handles the heavy lifting so I can focus on the strategic thinking, the problem solving, and the parts of the work that need me.
Whether you're ready to build your first skill or you want to streamline one small process, start with the foundations. Get your content in one place. Build one bite-sized piece at a time. And ask Claude for help when you get stuck.
Want to see more of what I get up to when I&rsquo;m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing & automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.

We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly & effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing &amp; automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.
We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly &amp; effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Feel-good email marketing & automation tips for small business owners