Your welcome series should be your hardest-working email sequence – but most small business owners are unknowingly sabotaging their sales potential. In this episode, I'm revealing the 10 most common welcome series mistakes I see and exactly what to do instead.

Your new subscribers are at their most engaged when they first join your list. They're actively looking for solutions and ready to buy – but only if you guide them properly. Get this wrong, and you're leaving money on the table.

You'll learn:
Why giving away your lead magnet immediately kills engagement (and the timing strategy that boosts deliverability instead)
How to flip your messaging from apologetic to confident – without being pushy or salesy
The sweet spot for welcome series length and why one email never cuts it
Simple call-to-action fixes that turn browsers into buyers

Plus you'll discover how to align your lead magnets with your offers and create engagement opportunities that keep subscribers excited to hear from you.

In a nutshell: Your welcome series should make it ridiculously easy for excited new subscribers to make an informed buying decision. When you fix these mistakes, you'll see higher open rates, better engagement, and more importantly – more sales from people who are genuinely excited to work with you.

 

Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

Your welcome series should be your hardest-working email sequence &ndash; but most small business owners are unknowingly sabotaging their sales potential. In this episode, I'm revealing the 10 most common welcome series mistakes I see and exactly what to do instead.
Your new subscribers are at their most engaged when they first join your list. They're actively looking for solutions and ready to buy &ndash; but only if you guide them properly. Get this wrong, and you're leaving money on the table.
You'll learn:
<ul>
<li>Why giving away your lead magnet immediately kills engagement (and the timing strategy that boosts deliverability instead)</li>
<li>How to flip your messaging from apologetic to confident &ndash; without being pushy or salesy</li>
<li>The sweet spot for welcome series length and why one email never cuts it</li>
<li>Simple call-to-action fixes that turn browsers into buyers</li>
</ul>
Plus you'll discover how to align your lead magnets with your offers and create engagement opportunities that keep subscribers excited to hear from you.
In a nutshell: Your welcome series should make it ridiculously easy for excited new subscribers to make an informed buying decision. When you fix these mistakes, you'll see higher open rates, better engagement, and more importantly &ndash; more sales from people who are genuinely excited to work with you.
&nbsp;
Want to see more of what I get up to when I&rsquo;m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing & automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.

We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly & effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing &amp; automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.
We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly &amp; effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Feel-good email marketing & automation tips for small business owners

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