If you are in business you know that understanding your target market is crucial to your success. After all, you need to deliver what your audience wants to have them buy from you.

But so many of the target market training out there either focus on building customer avatars and completing epic worksheets. Or going full tilt into surveys or interviews or other intensive research processes.

While there is nothing wrong with either approach, I prefer something a little more immediate and concrete. Something based on real data and information from my specific audience. And something that I can do without committing hours upon hours of my time.

And no surprises, my secret is using email marketing.

Target market insights is one of the unspoken superpowers of email marketing and there are a tonne of ways you can do it, without your audience even knowing what you are doing.

I call it sneaky target market research and in this episode I share 7 ways you can do it and some of tech hacks that make it happen.



Want to see more of what I get up to when I’m not podcasting? 


Hang out with me on Instagram @yaelkeon
Check out all my freebies & offers on my Everything Page
Get on the waitlist for The Email Experience
Watch the free masterclass: The 4 Must-Have Emails for Sales Success & Exactly How to Write them in 10 Minutes Flat

Have my team get your email software setup via Email Automation Co

If you are in business you know that understanding your target market is crucial to your success. After all, you need to deliver what your audience wants to have them buy from you.
But so many of the target market training out there either focus on building customer avatars and completing epic worksheets. Or going full tilt into surveys or interviews or other intensive research processes.
While there is nothing wrong with either approach, I prefer something a little more immediate and concrete. Something based on real data and information from my specific audience. And something that I can do without committing hours upon hours of my time.
And no surprises, my secret is using email marketing.
Target market insights is one of the unspoken superpowers of email marketing and there are a tonne of ways you can do it, without your audience even knowing what you are doing.
I call it sneaky target market research and in this episode I share 7 ways you can do it and some of tech hacks that make it happen. 
Want to see more of what I get up to when I’m not podcasting? 
 
<ul>
<li aria-level="1">Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li aria-level="1">Check out all my freebies &amp; offers on my <a href="https://yaelkeon.com/everything">Everything Page</a></li>
<li aria-level="1">Get on the waitlist for <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li aria-level="1">Watch the free masterclass: <a href="https://yaelkeon.com/masterclass/">The 4 Must-Have Emails for Sales Success &amp; Exactly How to Write them in 10 Minutes Flat</a></li>
</ul>
Have my team get your email software setup via <a href="https://emailautomationco.com/">Email Automation Co</a>

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing & automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.

We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly & effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing &amp; automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.
We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly &amp; effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Feel-good email marketing & automation tips for small business owners

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