If you've ever spent a Saturday afternoon pouring over a swipe file, customising it, hitting send, and getting absolutely nothing back, this episode is for you. Not because you're doing it wrong. But because you've been sold the wrong solution.

Email writing is not email marketing. And the reason your results have stayed flat has nothing to do with your copy.

You'll learn:
Why swipe files, custom GPTs, and copywriting courses keep delivering flat results (and it's not your fault)
What email marketing actually is, according to the formal definitions (spoiler: none of them mention writing)
The 7 areas to look at when your email marketing isn't working, so you can pinpoint the real problem

I used a garden analogy to explain this in the episode. I took it too far, and I stand by every second of it. The short version: copy is the pretty flowers. Everything else is the system that keeps them alive.

The good news? You don't need to tackle all seven drivers at once. You just need to figure out which one is your gap, fix that, and watch what changes.

Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Watch the free mini training Beyond Words: The framework that shows you why your emails aren’t working (and what to do about)
Join Engaging Emails
1-1 Consulting

If you've ever spent a Saturday afternoon pouring over a swipe file, customising it, hitting send, and getting absolutely nothing back, this episode is for you. Not because you're doing it wrong. But because you've been sold the wrong solution.
Email writing is not email marketing. And the reason your results have stayed flat has nothing to do with your copy.
You'll learn:
<ul>
<li>Why swipe files, custom GPTs, and copywriting courses keep delivering flat results (and it's not your fault)</li>
<li>What email marketing actually is, according to the formal definitions (spoiler: none of them mention writing)</li>
<li>The 7 areas to look at when your email marketing isn't working, so you can pinpoint the real problem</li>
</ul>
I used a garden analogy to explain this in the episode. I took it too far, and I stand by every second of it. The short version: copy is the pretty flowers. Everything else is the system that keeps them alive.
The good news? You don't need to tackle all seven drivers at once. You just need to figure out which one is your gap, fix that, and watch what changes.
Want to see more of what I get up to when I&rsquo;m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Watch the free mini training <a href="https://yaelkeon.com/beyond-words/">Beyond Words: The framework that shows you why your emails aren&rsquo;t working (and what to do about)</a></li>
<li>Join <a href="http://yaelkeon.com/engaging-emails">Engaging Emails</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing & automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.

We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly & effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing &amp; automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.
We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly &amp; effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Feel-good email marketing & automation tips for small business owners