If you’re anything like most business owners, you fall into one of two camps when it comes to planning.

You either love this time of year. Colour-coded calendars, big ideas, all the optimism.

Or you’ve gone the opposite way and decided to wing it because planning never seems to stick anyway.

Both approaches sabotage your email marketing.

In this episode, we’re talking about the middle ground. The kind of planning that gives you clarity and momentum without boxing you in. And the key dos & don’ts that help email stay consistent & purposeful. Plus get that all important engagement & sales.

You’ll learn:
Why starting from scratch every year is exhausting and unnecessary
How to plan your emails without locking yourself into rigid schedules
What to focus on first so you are not drowning in email projects
How to avoid shiny objects and keep email aligned with your actual goals
How to keep your plan realistic, achievable AND flexible

Plus my approach to planning each year, each quarter and each month.

The big reframe: planning is not about controlling every email you will send. It is about creating enough structure to support consistency, while still leaving space for real life, data, and opportunities to guide you.

 

Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

If you&rsquo;re anything like most business owners, you fall into one of two camps when it comes to planning.
You either love this time of year. Colour-coded calendars, big ideas, all the optimism.
Or you&rsquo;ve gone the opposite way and decided to wing it because planning never seems to stick anyway.
Both approaches sabotage your email marketing.
In this episode, we&rsquo;re talking about the middle ground. The kind of planning that gives you clarity and momentum without boxing you in. And the key dos &amp; don&rsquo;ts that help email stay consistent &amp; purposeful. Plus get that all important engagement &amp; sales.
You&rsquo;ll learn:
<ul>
<li>Why starting from scratch every year is exhausting and unnecessary</li>
<li>How to plan your emails without locking yourself into rigid schedules</li>
<li>What to focus on first so you are not drowning in email projects</li>
<li>How to avoid shiny objects and keep email aligned with your actual goals</li>
<li>How to keep your plan realistic, achievable AND flexible</li>
</ul>
Plus my approach to planning each year, each quarter and each month.
The big reframe: planning is not about controlling every email you will send. It is about creating enough structure to support consistency, while still leaving space for real life, data, and opportunities to guide you.
&nbsp;
Want to see more of what I get up to when I&rsquo;m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing & automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.

We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly & effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing &amp; automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.
We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly &amp; effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Feel-good email marketing & automation tips for small business owners

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