A must listen, this episode goes through all you need to know about the email marketing software and tech updates that have happened over 2023 and some important changes coming in early 2024.

From minor campaign edit capabilities to major pricing & plan structure changes, I have you covered.

First is the most important part where I explain some big changes coming to the requirements Google Mail and Yahoo Mail have regarding authentication - and the steps you need to take now to make sure you don’t end up in spam jail.

Then I look at the way the different email marketing software providers are utilising AI and if it is actually helpful or not.

Finally, I get stuck into the below 5 email marketing software providers to discuss specific changes and if they are actually important or just something that you kinda, maybe, might want to use someday.

Timestamps for each software:

14:32 ActiveCampaign

21:03 Klaviyo

26:25 MailerLite

31:56 ConvertKit

36:03 MailChimp

40:21 Wrap up

If you want help setting up your software check out the below courses:

How to… ActiveCampaign

How to… MailerLite

How to… Klaviyo

How to… ConvertKit



More helpful podcast episodes:

The ActiveCampaign Episode

The MailerLite Episode

The Klaviyo Episode

The ConvertKit Episode

The MailChimp Episode

Email Deliverability Demystified

Using ChatGPT for your Email Marketing




Want to see more of what I get up to when I’m not podcasting? 


Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Shop The Email Marketing Superstore
Join The Email Experience
Have my team get your email software setup via Email Automation Co

A must listen, this episode goes through all you need to know about the email marketing software and tech updates that have happened over 2023 and some important changes coming in early 2024. From minor campaign edit capabilities to major pricing &amp; plan structure changes, I have you covered. First is the most important part where I explain some big changes coming to the requirements Google Mail and Yahoo Mail have regarding authentication - and the steps you need to take now to make sure you don’t end up in spam jail.
Then I look at the way the different email marketing software providers are utilising AI and if it is actually helpful or not. Finally, I get stuck into the below 5 email marketing software providers to discuss specific changes and if they are actually important or just something that you kinda, maybe, might want to use someday. Timestamps for each software:
14:32 ActiveCampaign
21:03 Klaviyo
26:25 MailerLite
31:56 ConvertKit
36:03 MailChimp
40:21 Wrap up
If you want help setting up your software check out the below courses:
<a href="https://yaelkeon.com/activecampaign/">How to… ActiveCampaign</a>
<a href="https://yaelkeon.com/mailerlite">How to… MailerLite</a>
<a href="https://yaelkeon.com/klaviyo/">How to… Klaviyo</a>
<a href="https://yaelkeon.com/convertkit/">How to… ConvertKit</a>
 
More helpful podcast episodes:
<a href="https://yaelkeon.com/the-activecampaign-episode-episode-20/">The ActiveCampaign Episode</a>
<a href="https://yaelkeon.com/the-mailerlite-episode-episode-29/">The MailerLite Episode</a>
<a href="https://yaelkeon.com/the-klaviyo-episode-episode-32/">The Klaviyo Episode</a>
<a href="https://yaelkeon.com/the-convertkit-episode-episode-23/">The ConvertKit Episode</a>
<a href="https://yaelkeon.com/the-mailchimp-episode-episode-26/">The MailChimp Episode</a>
<a href="https://yaelkeon.com/email-deliverability-demystified-episode-15/">Email Deliverability Demystified</a>
<a href="https://yaelkeon.com/using-chatgpt-for-your-email-marketing-episode-77/">Using ChatGPT for your Email Marketing </a>
Want to see more of what I get up to when I’m not podcasting? 
 
<ul>
<li aria-level="1">Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li aria-level="1">Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li aria-level="1">Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li aria-level="1">Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li aria-level="1">Have my team get your email software setup via <a href="https://emailautomationco.com/">Email Automation Co</a></li>
</ul>

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing & automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.

We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly & effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing &amp; automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.
We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly &amp; effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Feel-good email marketing & automation tips for small business owners

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