Yes, we all want “pretty” emails. But what is more important - having your subscribers be able to engage with the email easily and take the action you want them to take or pretty?

No brainer that it’s option A as the purpose of email marketing is to communicate something important with your leads, clients and customers. So we need to think of this first and foremost.

But what you need to know is that there is more to email design than what meets the eye (literally and figuratively).

Inside this episode, I take a look at the 3 key considerations you need to have in mind when designing your emails: purpose, deliverability and accessibility.

I do a deep dive into each of the above and share practical insights into what can have impact on each.

The good news? A lot of the tips shared overlap so we can bring it all back to some really key design tips to ensure we meet the majority of peoples needs while also reaching your goals.

You’ll also get my list of 13 items to check before you finish your email design and my one biggest tip to make this easy for every single email you send.

Want more insights on how to create beautifully designed emails that also get opens, clicks, replies and buys? Then checkout my Engaging Emails course at yaelkeon.com/engage



Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat
Shop The Email Marketing Superstore
Join The Email Experience

Yes, we all want “pretty” emails. But what is more important - having your subscribers be able to engage with the email easily and take the action you want them to take or pretty?
No brainer that it’s option A as the purpose of email marketing is to communicate something important with your leads, clients and customers. So we need to think of this first and foremost.
But what you need to know is that there is more to email design than what meets the eye (literally and figuratively).
Inside this episode, I take a look at the 3 key considerations you need to have in mind when designing your emails: purpose, deliverability and accessibility.
I do a deep dive into each of the above and share practical insights into what can have impact on each.
The good news? A lot of the tips shared overlap so we can bring it all back to some really key design tips to ensure we meet the majority of peoples needs while also reaching your goals.
You’ll also get my list of 13 items to check before you finish your email design and my one biggest tip to make this easy for every single email you send.
Want more insights on how to create beautifully designed emails that also get opens, clicks, replies and buys? Then checkout my Engaging Emails course at <a href="http://yaelkeon.com/engage">yaelkeon.com/engage</a>
 
Want to see more of what I get up to when I’m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Watch the free masterclass: <a href="https://yaelkeon.com/masterclass/">4 Must-have emails for sales success &amp; exactly how to write them in 10 minutes flat</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
</ul>

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing & automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.

We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly & effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing &amp; automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.
We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly &amp; effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Feel-good email marketing & automation tips for small business owners

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