Unless you’ve been hiding under a rock, you will have heard something about Google and Yahoo’s Email Authentication Changes which came into effect this month (Feb 2024).

This has sent the internet in a frenzy with people going into panic over what needs to happen. And some creators really haven’t helped with this.

Well first I’m here to reassure you that if you haven’t got it sorted out yet that you are not going to get put into Google or Yahoo spam jail yet.

But it is important so I’m going to step you through a few key things you need to have in place. I cover:
What Google and Yahoos requirements actually are
How to add the one-click unsubscribe
How to keep your spam rate below their threshold of 0.10%
What SPF, DKIM and DMARC mean and how to add them
Email Tool Testers latest deliverability test results on the most popular email marketing software providers

This is an important episode but my hope is to take away the fear about this overwhelming topic and show you it doesn’t need to be that hard. It may only take you 10 minutes to sort out.

Resources mentioned in this episode:

Google:New Gmail protections for a safer, less spammy inbox

Google Workspace: Email Sender Guidelines

Yahoo Announcement

Google Postmaster Tools

ActiveCampaign SPF, DKIM and DMARC authentication

Klaviyo understanding email authentication

ConvertKit Domain Verification

DMARC Record Checker

Email Tool Tester January 2024 Deliverability Test

Sample DMART TXT Record:

Name: _dmarc. Value without email address: v=DMARC1; p=none OR

Value with email address: v=DMARC1; p=none; rua=mailto:dmarc-reports@yourbrand.com

For help with engagement - Get List Revival

Live round happening Feb 19th - March 3rd

For support form me, joinThe Email Experience Membership



Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat
Shop The Email Marketing Superstore
Join The Email Experience

Unless you’ve been hiding under a rock, you will have heard something about Google and Yahoo’s Email Authentication Changes which came into effect this month (Feb 2024).
This has sent the internet in a frenzy with people going into panic over what needs to happen. And some creators really haven’t helped with this.
Well first I’m here to reassure you that if you haven’t got it sorted out yet that you are not going to get put into Google or Yahoo spam jail yet.
But it is important so I’m going to step you through a few key things you need to have in place. I cover:
<ul>
<li>What Google and Yahoos requirements actually are</li>
<li>How to add the one-click unsubscribe</li>
<li>How to keep your spam rate below their threshold of 0.10%</li>
<li>What SPF, DKIM and DMARC mean and how to add them</li>
<li>Email Tool Testers latest deliverability test results on the most popular email marketing software providers</li>
</ul>
This is an important episode but my hope is to take away the fear about this overwhelming topic and show you it doesn’t need to be that hard. It may only take you 10 minutes to sort out.
Resources mentioned in this episode:
<a href="https://blog.google/products/gmail/gmail-security-authentication-spam-protection/">Google:</a> <a href="https://www.notion.so/New-Email-Podcast-Email-a136016e93794e338b86f0183f1f4723?pvs=21">New Gmail protections for a safer, less spammy inbox</a>
<a href="https://support.google.com/a/answer/81126">Google Workspace: Email Sender Guidelines</a>
<a href="https://blog.postmaster.yahooinc.com/post/730172167494483968/more-secure-less-spam">Yahoo Announcement</a>
<a href="https://www.gmail.com/postmaster/">Google Postmaster Tools</a>
<a href="https://help.activecampaign.com/hc/en-us/articles/206903370-SPF-DKIM-and-DMARC-Authentication">ActiveCampaign SPF, DKIM and DMARC authentication</a>
<a href="https://help.klaviyo.com/hc/en-us/articles/4402601857307">Klaviyo understanding email authentication</a>
<a href="https://help.convertkit.com/en/articles/2502558-verify-your-domain-to-optimize-your-deliverability">ConvertKit Domain Verification</a>
<a href="https://easydmarc.com/tools/dmarc-lookup">DMARC Record Checker</a>
<a href="https://www.emailtooltester.com/en/blog/email-deliverability-test-jan-2024/">Email Tool Tester January 2024 Deliverability Test</a>
Sample DMART TXT Record:
Name: _dmarc. Value without email address: v=DMARC1; p=none OR
Value with email address: v=DMARC1; p=none; <a href="mailto:rua=mailto:dmarc-reports@yourbrand.com">rua=mailto:dmarc-reports@yourbrand.com</a>
For help with engagement - <a href="https://yaelkeon.com/listrevival/">Get List Revival</a>
Live round happening Feb 19th - March 3rd
For support form me, join <a href="https://yaelkeon.com/experience/">The Email Experience Membership</a>
 
Want to see more of what I get up to when I’m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Watch the free masterclass: <a href="https://yaelkeon.com/masterclass/">4 Must-have emails for sales success &amp; exactly how to write them in 10 minutes flat</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
</ul>

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing & automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.

We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly & effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing &amp; automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.
We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly &amp; effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Feel-good email marketing & automation tips for small business owners

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