Struggling to get those opens, clicks, and sales from your email marketing despite hearing all the amazing stats? You're not alone! While email marketing delivers $36-$42 for every dollar invested, there's so much more happening under the hood than just writing great words.

In this episode, I'm going below the surface on the seven key drivers that actually determine your email marketing success. These aren't just nice-to-haves—they're the foundation that separates emails that convert from those that get deleted.

You'll discover:
Why your email design needs to work for 9-second attention spans and the 57% of readers who only skim
The "social capital" approach to content creation that builds trust before you sell
Technical deliverability factors that keep you out of spam folders (and why engagement metrics matter more than you think)
Specific tactics for boosting opens and clicks beyond just good subject lines
The LIFT model for sales conversions
Why automated emails generate 320% more revenue than regular campaigns
How segmentation drives 30% more opens, 50% more clicks, and up to 760% more revenue

The game-changer? Understanding that all seven drivers work together. You can't just focus on great content and ignore deliverability, or nail your design but skip segmentation.

Whether you're new to email marketing or feeling stuck with your current results, this episode reveals the strategic framework that turns email from a nice-to-have into a reliable revenue driver.

Ready to transform your email marketing from random messages into a strategic, results-generating system? This episode gives you the roadmap.

If you want to know how to get this all setup for you, using the myriad of shortcuts I have developed by working with 100s of (non-tech savvy) small business owners then the rejuvenated and fully updated Engaging Emails is for you. And we’re running it LIVE from August 18th, 2025.

Learn more at yaelkeon.com/engage.

 

Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

Struggling to get those opens, clicks, and sales from your email marketing despite hearing all the amazing stats? You're not alone! While email marketing delivers $36-$42 for every dollar invested, there's so much more happening under the hood than just writing great words.
In this episode, I'm going below the surface on the seven key drivers that actually determine your email marketing success. These aren't just nice-to-haves&mdash;they're the foundation that separates emails that convert from those that get deleted.
You'll discover:
<ul>
<li>Why your email design needs to work for 9-second attention spans and the 57% of readers who only skim</li>
<li>The "social capital" approach to content creation that builds trust before you sell</li>
<li>Technical deliverability factors that keep you out of spam folders (and why engagement metrics matter more than you think)</li>
<li>Specific tactics for boosting opens and clicks beyond just good subject lines</li>
<li>The LIFT model for sales conversions</li>
<li>Why automated emails generate 320% more revenue than regular campaigns</li>
<li>How segmentation drives 30% more opens, 50% more clicks, and up to 760% more revenue</li>
</ul>
The game-changer? Understanding that all seven drivers work together. You can't just focus on great content and ignore deliverability, or nail your design but skip segmentation.
Whether you're new to email marketing or feeling stuck with your current results, this episode reveals the strategic framework that turns email from a nice-to-have into a reliable revenue driver.
Ready to transform your email marketing from random messages into a strategic, results-generating system? This episode gives you the roadmap.
If you want to know how to get this all setup for you, using the myriad of shortcuts I have developed by working with 100s of (non-tech savvy) small business owners then the rejuvenated and fully updated Engaging Emails is for you. And we&rsquo;re running it LIVE from August 18th, 2025.
Learn more at <a href="http://yaelkeon.com/engage">yaelkeon.com/engage</a>.
&nbsp;
Want to see more of what I get up to when I&rsquo;m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing & automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.

We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly & effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing &amp; automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.
We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly &amp; effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Feel-good email marketing & automation tips for small business owners

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