It’s the end of financial year here in Australia and the time we all step back to look at the key numbers in our businesses. And your email marketing numbers should definitely be included in your analysis.

No, I’m not talking about your opens, clicks, unsubscribes and bounces here.

Instead we want to know exactly how much revenue email marketing has contributed to your bottom line and (even cooler) how we can use these numbers to create predictions about what you will earn next year.

Inside this episode, I’m sharing the top 4 metrics you want to review and how to calculate them:
Return on Investment (ROI)
Revenue per Subscriber (RPS)
Sales Conversion Rate
List Growth Rate

Plus your predicted email marketing revenue for the year to come.

If you want more support in calculating these numbers check out The Email Experience membership which includes a full email performance review process and the 5 Email Experiences Framework to help you identify any gaps in your email marketing. Learn more at yaelkeon.com/experience.

Or if you want me to look at the numbers for you, check out my 1-1 consulting packages at yaelkeon.com/work-with-me.

Other resources mentioned in this episode:
Get Started with Email Marketing Course
Ep 86 - How to Increase your Conversions
Ep 24 - Why your Email List Isn’t Growing
List Building Boost Course



Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

It’s the end of financial year here in Australia and the time we all step back to look at the key numbers in our businesses. And your email marketing numbers should definitely be included in your analysis.
No, I’m not talking about your opens, clicks, unsubscribes and bounces here.
Instead we want to know exactly how much revenue email marketing has contributed to your bottom line and (even cooler) how we can use these numbers to create predictions about what you will earn next year.
Inside this episode, I’m sharing the top 4 metrics you want to review and how to calculate them:
<ul>
<li>Return on Investment (ROI)</li>
<li>Revenue per Subscriber (RPS)</li>
<li>Sales Conversion Rate</li>
<li>List Growth Rate</li>
</ul>
Plus your predicted email marketing revenue for the year to come.
If you want more support in calculating these numbers check out The Email Experience membership which includes a full email performance review process and the 5 Email Experiences Framework to help you identify any gaps in your email marketing. Learn more at <a href="http://yaelkeon.com/experience">yaelkeon.com/experience</a>.
Or if you want me to look at the numbers for you, check out my 1-1 consulting packages at <a href="http://yaelkeon.com/work-with-me">yaelkeon.com/work-with-me</a>.
Other resources mentioned in this episode:
<ul>
<li><a href="http://yaelkeon.com/start">Get Started with Email Marketing Course</a></li>
<li>Ep 86 - How to Increase your Conversions</li>
<li>Ep 24 - Why your Email List Isn’t Growing</li>
<li><a href="https://www.notion.so/644cd0493c4c4b2ea16f6890425baa00?pvs=21">List Building Boost Course</a></li>
</ul>
 
Want to see more of what I get up to when I’m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing & automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.

We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly & effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing &amp; automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.
We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly &amp; effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Feel-good email marketing & automation tips for small business owners

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