This episode is your annual reminder of those checks & balances you should be doing with your email marketing!

Now I know this isn’t the most exciting of tasks but the number one piece of feedback I hear about email marketing is that small business owners just don’t have enough time to do it.

But what if instead of just throwing spaghetti at the wall and sending emails because you “have to”, you were strategic in choosing the exact emails to be sending and optimising the ones you already have. And ensuring that the emails you are sending are hitting inboxes instead of spam.

This is all about stopping you from wasting time and focusing on what is working best – and ensuring that everything is working as it should.

The 3 Must Do Tasks are:


Checking your Numbers


Doing a Deliverability Review


Cleaning your List

PLUS a bonus task which you might find yourself doing anyway.

This episode is a must listen for when you are doing your planning for the coming year.

 

Resources mentioned in this episode:

MailReach Email Spam Test -

https://www.mailreach.co/email-spam-test

Mail Tester - https://www.mail-tester.com/

Mx Toolbox -  https://mxtoolbox.com/deliverability

EP46 - Review these every quarter

EP15 - Deliverability Demystified

EP99 - Authentication Armageddon

EP80 - How to Clean your List

 

Want to see more of what I get up to when I’m not podcasting?
Hang out with me on Instagram @yaelkeon
Get my freebie: 80+ Fill in the Blank Email Ideas
Get the FREE getting started course: Get Started with Email Marketing
Shop The Email Marketing Superstore
Join The Email Experience
1-1 Consulting

This episode is your annual reminder of those checks &amp; balances you should be doing with your email marketing!
Now I know this isn&rsquo;t the most exciting of tasks but the number one piece of feedback I hear about email marketing is that small business owners just don&rsquo;t have enough time to do it.
But what if instead of just throwing spaghetti at the wall and sending emails because you &ldquo;have to&rdquo;, you were strategic in choosing the exact emails to be sending and optimising the ones you already have. And ensuring that the emails you are sending are hitting inboxes instead of spam.
This is all about stopping you from wasting time and focusing on what is working best &ndash; and ensuring that everything is working as it should.
The 3 Must Do Tasks are:
<ol>
<li>
Checking your Numbers
</li>
<li>
Doing a Deliverability Review
</li>
<li>
Cleaning your List
</li>
</ol>
PLUS a bonus task which you might find yourself doing anyway.
This episode is a must listen for when you are doing your planning for the coming year.
&nbsp;
Resources mentioned in this episode:
MailReach Email Spam Test -
<a href="https://www.mailreach.co/email-spam-test">https://www.mailreach.co/email-spam-test</a>
Mail Tester - <a href="https://www.mail-tester.com/">https://www.mail-tester.com/</a>
Mx Toolbox - &nbsp;<a href="https://mxtoolbox.com/deliverability">https://mxtoolbox.com/deliverability</a>
<a href="https://yaelkeon.com/review-these-every-quarter-episode-46/">EP46 - Review these every quarter</a>
<a href="https://yaelkeon.com/email-deliverability-demystified-episode-15/">EP15 - Deliverability Demystified</a>
<a href="https://yaelkeon.com/email-authentication-and-other-deliverability-factors-episode-99/">EP99 - Authentication Armageddon</a>
<a href="https://yaelkeon.com/how-to-clean-your-list-episode-80/">EP80 - How to Clean your List</a>
&nbsp;
Want to see more of what I get up to when I&rsquo;m not podcasting?
<ul>
<li>Hang out with me on Instagram <a href="https://www.instagram.com/yaelkeon/">@yaelkeon</a></li>
<li>Get my freebie: <a href="https://yaelkeon.com/ideas">80+ Fill in the Blank Email Ideas</a></li>
<li>Get the FREE getting started course: <a href="http://yaelkeon.com/start">Get Started with Email Marketing</a></li>
<li>Shop <a href="https://yaelkeon.com/shop/">The Email Marketing Superstore</a></li>
<li>Join <a href="https://yaelkeon.com/experience/">The Email Experience</a></li>
<li><a href="https://yaelkeon.com/work-with-me/">1-1 Consulting</a></li>
</ul>

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing & automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.

We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly & effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing &amp; automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way.
We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly &amp; effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Feel-good email marketing & automation tips for small business owners

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