Frank Murphy interviews Pedro Tomás-Mitchell, president of HoLa Hora Latina. The 25th HoLa Festival will be held on the Performance Lawn at World’s Fair Park on Saturday, October 10, 2026 from 11:00 a.m. to 10:00 p.m. Admission is $4 for those 12 years and older. 

Local vendors will be selling handmade, artisan crafts, art, home décor, apparel, jewelry, and other unique items authentic to Hispanic cultures. Food vendors will be selling homemade Latin American cuisine and draft beer. The festival features performances by Latin jazz, rock, salsa, and traditional bands and dancers. Children can learn about Spain and Latin America at the Hispanic Heritage Booths. Learn more at https://holahoralatina.org/hola-festival/ 

HoLa Hora Latina started in Knoxville, Tennessee, in 1992 and is the oldest grassroots Latino non-profit organization in East Tennessee. Chartered in 2003, it is now a 501(c)(3) charity. The mission of HoLa Hora Latina is to promote unity in the community by creating art, cultural and communication bridges between the greater Knoxville and Latino communities and by encouraging education, participation and leadership.

Frank Murphy interviews Pedro Tom&aacute;s-Mitchell, president of HoLa Hora Latina. The 25th HoLa Festival will be held on the Performance Lawn at World&rsquo;s Fair Park on Saturday, October 10, 2026 from 11:00 a.m. to 10:00 p.m. Admission is $4 for those 12 years and older.&nbsp;
Local vendors will be selling handmade, artisan crafts, art, home d&eacute;cor, apparel, jewelry, and other unique items authentic to Hispanic cultures. Food vendors will be selling homemade Latin American cuisine and draft beer. The festival features performances by Latin jazz, rock, salsa, and traditional bands and dancers. Children can learn about Spain and Latin America at the Hispanic Heritage Booths. Learn more at <a href="https://holahoralatina.org/hola-festival/">https://holahoralatina.org/hola-festival/</a>&nbsp;
HoLa Hora Latina started in Knoxville, Tennessee, in 1992 and is the oldest grassroots Latino non-profit organization in East Tennessee. Chartered in 2003, it is now a 501(c)(3) charity. The mission of HoLa Hora Latina is to promote unity in the community by creating art, cultural and communication bridges between the greater Knoxville and Latino communities and by encouraging education, participation and leadership.

East Tennessee Now is a community oriented public affairs program designed to address local problems and issues and explore possible or existing solutions. The program features community leaders, representatives of area non-profits, healthcare professionals and other experts in their respective fields.