Plastic contaminates the entire planet - we eat it, we breathe it, it's been found in our blood stream. The Break Free From Plastic Movement – a global movement envisioning a future free from plastic pollution – unveiled their 2023 Global Brand Audit results in early February, revealing the world's worst plastic polluters. The annual brand audit is described by the Movement as a participatory community initiative in which branded plastic waste is gathered, counted, and documented to identify the companies responsible for plastic pollution. The brand audits have been running for six consecutive years, and in 2023, 250 brand audits were conducted by 8,804 volunteers in 41 countries, and together, they collected and audited over five hundred thousand pieces of plastic waste. We speak to Miko Alino, the Project Coordinator for Corporate Accountability at the Break Free From Plastic Movement, to discuss the findings and key insights from the report, and how the movement hopes the Brand Audit Report will influence corporate accountability regarding plastic waste.


Image credit: Break Free From Plastic

Plastic contaminates the entire planet - we eat it, we breathe it, it's been found in our blood stream. The <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.breakfreefromplastic.org">Break Free From Plastic Movement</a> – a global movement envisioning a future free from plastic pollution – unveiled their <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.breakfreefromplastic.org/2024/02/07/bffp-movement-unveils-2023-global-brand-audit-results/">2023 Global Brand Audit results</a> in early February, revealing the world's worst plastic polluters. The annual brand audit is described by the Movement as a participatory community initiative in which branded plastic waste is gathered, counted, and documented to identify the companies responsible for plastic pollution. The brand audits have been running for six consecutive years, and in 2023, 250 brand audits were conducted by 8,804 volunteers in 41 countries, and together, they collected and audited over five hundred thousand pieces of plastic waste. We speak to Miko Alino, the Project Coordinator for Corporate Accountability at the Break Free From Plastic Movement, to discuss the findings and key insights from the report, and how the movement hopes the Brand Audit Report will influence corporate accountability regarding plastic waste. Image credit: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.breakfreefromplastic.org/2024/02/07/bffp-movement-unveils-2023-global-brand-audit-results/">Break Free From Plastic</a>

Climate change, ferocious weather and ‘the haze’ are now part our everyday lives. How are our lifestyles connected to them, and what can we do about it? What does the economy have to do with it? Earth Matters engages with activists and experts to explore our changing relationship with the planet that we only borrow from our children.

Advertisement