From misleading advertisements to vague sustainability promises, greenwashing is becoming a major hurdle in the fight against the climate crisis. The Zero Greenwashing Alliance, a first-of-its-kind initiative in Asia, aims to hold corporations accountable for their greenwashing while encouraging genuine climate solutions. We find out all about this groundbreaking initiative, including the Zero Greenwashing Alliance Database and Green Claims Guide, from Adam Farhan, the Director of RimbaWatch, the environmental think-tank conducting research and advocacy on climate-related issues in Maritime Southeast Asia.



Image credit: Shutterstock

From misleading advertisements to vague sustainability promises, greenwashing is becoming a major hurdle in the fight against the climate crisis. The <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.zerogreenwashingalliance.com/">Zero Greenwashing Alliance</a>, a first-of-its-kind initiative in Asia, aims to hold corporations accountable for their greenwashing while encouraging genuine climate solutions. We find out all about this groundbreaking initiative, including the Zero Greenwashing Alliance Database and <a target="_blank" rel="noopener noreferrer nofollow" href="https://9b2d2d75-7adf-4ea5-8c47-1b96d3a7eaf6.filesusr.com/ugd/a4715a_d4c9d21dfef54c1290a253e821b6064d.pdf">Green Claims Guide</a>, from Adam Farhan, the Director of RimbaWatch, the environmental think-tank conducting research and advocacy on climate-related issues in Maritime Southeast Asia.Image credit: Shutterstock

Climate change, ferocious weather and ‘the haze’ are now part our everyday lives. How are our lifestyles connected to them, and what can we do about it? What does the economy have to do with it? Earth Matters engages with activists and experts to explore our changing relationship with the planet that we only borrow from our children.

Advertisement