In this Cliff Notes AKAnundrum explains the importance of knowing your customer's personality and she goes into detail about how you can find their personality. 

Link to Invest Fest Europe: https://investfest.com/euro/

Link to Market Mondays Live at MSG: https://www.msg.com/calendar/hulu-theater-at-madison-square-garden-november-2022-market-mondays-live-with-earn-your-leisure-podcast-and-ian-dunlop#about-the-event

EYL University: https://www.eyluniversity.com