A survey in the UK has found the majority of actors and voice talent feel that artificial intelligence is a threat to employment opportunities.

This comes as more companies are using AI for voiceover work, instead of an actual person.

More AI start-ups are developing tools for use in film and audio, including making AI voices that can be used for marketing campaigns.

Toby Ricketts is an award winning voice artist and has recorded for some of the biggest businesses worldwide, such as Microsoft, Google, and even the United Nations.

Toby knows the threat AI may pose going forward. “It’s kind of getting better every day. It’s not good at acting still and most of us can kind of tell an AI voice now, but it’s probably going to change soon.”

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