The Grocery Action Group is unconvinced by a proposal to rapidly add competition to the grocery sector. 

The New Zealand Initiative wants the Government to introduce a "fast track pathway" to allow new entrants to enter the market, rather than forcing any break-up of the existing supermarket companies. 

It includes streamlining rezoning, consenting and investment clearance processes. 

The group's Sue Chetwin told Ryan Bridge it's more of a nice to have. 

She says to get more competitors, the government will need to force existing supermarkets to give up some of their stores. 

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