Concern from a former Football Fern over reports Saudi Arabia will be a major sponsor of the 2023 FIFA Women’s World Cup.

The partnership between FIFA and Visit Saudi, the Kingdom's national tourism board, has come under fire, due to the nation's widely publicised history of oppression of women.

The deal, which is yet to be formally announced, is part of a new commercial partnership structure that FIFA set up to allow brands to specifically support the women's game.

Former Football Fern Rebecca Sowden told Kate Hawkesby the deal is a complete misalignment with how the tournament has been promoted.

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Concern from a former Football Fern over reports Saudi Arabia will be a major sponsor of the 2023 FIFA Women’s World Cup.
The partnership between FIFA and Visit Saudi, the Kingdom's national tourism board, has come under fire, due to the nation's widely publicised history of oppression of women.
The deal, which is yet to be formally announced, is part of a new commercial partnership structure that FIFA set up to allow brands to specifically support the women's game.
Former Football Fern Rebecca Sowden told Kate Hawkesby the deal is a complete misalignment with how the tournament has been promoted.
LISTEN ABOVE

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A fresh and intelligent start to your day - catch the very latest international and domestic news developments, sport, entertainment and business on Early Edition with Ryan Bridge, on Newstalk ZB.