There's been a big uptick in sponsorship deals across women's sports.

A major international report has revealed a 20 percent increase year-on-year in 2022, with the arrival of blue chip global sponsors further fuelling growth.

It comes, of course, as we're hosting the Rugby World Cup Women's event.

Rebecca Sowden, former New Zealand Football Fern and founder of women's sport sponsorship consultancy Team Heroine, joined Mike Hosking.

LISTEN ABOVE

There's been a big uptick in sponsorship deals across women's sports.
A major international report has revealed a 20 percent increase year-on-year in 2022, with the arrival of blue chip global sponsors further fuelling growth.
It comes, of course, as we're hosting the Rugby World Cup Women's event.
Rebecca Sowden, former New Zealand Football Fern and founder of women's sport sponsorship consultancy Team Heroine, joined Mike Hosking.
LISTEN ABOVE

A fresh and intelligent start to your day - catch the very latest international and domestic news developments, sport, entertainment and business on Early Edition with Ryan Bridge, on Newstalk ZB.

A fresh and intelligent start to your day - catch the very latest international and domestic news developments, sport, entertainment and business on Early Edition with Ryan Bridge, on Newstalk ZB.