There's been a big uptick in sponsorship deals across women's sports.
A major international report has revealed a 20 percent increase year-on-year in 2022, with the arrival of blue chip global sponsors further fuelling growth.
It comes, of course, as we're hosting the Rugby World Cup Women's event.
Rebecca Sowden, former New Zealand Football Fern and founder of women's sport sponsorship consultancy Team Heroine, joined Mike Hosking.
LISTEN ABOVE

Jordan Williams: Taxpayers' Union Executive Director on the pay rise for Fire and Emergency's board members
04:05

Full Show Podcast: 02 April 2026
34:19

Haritina Mogoșanu: Astrobiology Network Executive Director on NASA's first crewed lunar mission in 50 years
02:58