It's thought the Prime Minister's communication style doesn't sit well with Kiwis. 

The latest Taxpayers’ Union-Curia Poll shows Chris Hipkins has leap-frogged Chris Luxon as preferred PM. 

Labour's also ahead on 34.1%, with National trailing on 33.6%. 

National's support has risen, but support for coalition partners Act and New Zealand First have both dropped. 

Auckland University marketing expert, Michael Lee told Andrew Dickens Luxon's question side-stepping on Andrew Bayley's sacking was a good example of what he needs to improve. 

He says there are ways of answering that show he doesn't want to respond in a way which could get himself or someone else in trouble, later on. 

LISTEN ABOVE 

It's thought the Prime Minister's communication style doesn't sit well with Kiwis.&nbsp;
The latest Taxpayers’ Union-Curia Poll shows Chris Hipkins has leap-frogged Chris Luxon as preferred PM.&nbsp;
Labour's also ahead on 34.1%, with National trailing on 33.6%.&nbsp;
National's support has risen, but support for coalition partners Act and New Zealand First have both dropped.&nbsp;
Auckland University marketing expert, Michael Lee told Andrew Dickens Luxon's question side-stepping on Andrew Bayley's sacking was a good example of what he needs to improve.&nbsp;
He says there are ways of answering that show he doesn't want to respond in a way which could get himself or someone else in trouble, later on.&nbsp;
LISTEN ABOVE&nbsp;

A fresh and intelligent start to your day - catch the very latest international and domestic news developments, sport, entertainment and business on Early Edition with Ryan Bridge, on Newstalk ZB.

A fresh and intelligent start to your day - catch the very latest international and domestic news developments, sport, entertainment and business on Early Edition with Ryan Bridge, on Newstalk ZB.

Early Edition with Ryan Bridge

Michael Lee: Auckland University marketing expert on National, Christopher Luxon's slipping popularity in the polls

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/f8da096d-7f4e-4cba-be4c-b29c01570ad0/transcript