It's thought the Prime Minister's communication style doesn't sit well with Kiwis.
The latest Taxpayers’ Union-Curia Poll shows Chris Hipkins has leap-frogged Chris Luxon as preferred PM.
Labour's also ahead on 34.1%, with National trailing on 33.6%.
National's support has risen, but support for coalition partners Act and New Zealand First have both dropped.
Auckland University marketing expert, Michael Lee told Andrew Dickens Luxon's question side-stepping on Andrew Bayley's sacking was a good example of what he needs to improve.
He says there are ways of answering that show he doesn't want to respond in a way which could get himself or someone else in trouble, later on.
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