The Hurricanes' rampaging success in this year's Super Rugby championship may have helped the All Blacks sell out the Cake Tin.
Around 34 thousand people are expected at Hnry Stadium on Saturday as the All Blacks take on Italy.
The game had initially struggled to sell out, with four thousand tickets still available at the end of last week.
Hurricanes Chairman Malcolm Gillies told Ryan Bridge there are 11 Wellington players in the All Blacks, and hopefully the Hurricanes' style of rugby carries over.
The team's on-field Super Rugby success also looks to have influenced a major breakthrough off the field.
The 2026 champions have had a troubled period financially – posting consecutive annual losses, including a $2 million deficit last year.
But Gillies indicated that things are at last heading in the right direction.
LISTEN ABOVE

Full Show Podcast: 13 July 2026
34:21

Edwin Paul: India Business Council Chair on Narendra Modi's visit to New Zealand
03:12

Ryan Bridge: There's TMI from the TMO
01:43