The government has announced a new campaign for encouraging Australian's to come here for their next holiday.

The campaign is being funded through the International Visitor Levy, costing $500,000, and will be followed by further campaigns targeting other places. 

Marketing for the campaign, 'Everyone must go,' will go live across the ditch next week. 

Tourism Minister Louise Upston joins the show. 

LISTEN ABOVE. 

The government has announced a new campaign for encouraging Australian's to come here for their next holiday.
The campaign is being funded through the International Visitor Levy, costing $500,000, and will be followed by further campaigns targeting other places.&nbsp;
Marketing for the campaign, 'Everyone must go,' will go live across the ditch next week.&nbsp;
Tourism Minister Louise Upston joins the show.&nbsp;
LISTEN ABOVE.&nbsp;

A fresh and intelligent start to your day - catch the very latest international and domestic news developments, sport, entertainment and business on Early Edition with Ryan Bridge, on Newstalk ZB.

A fresh and intelligent start to your day - catch the very latest international and domestic news developments, sport, entertainment and business on Early Edition with Ryan Bridge, on Newstalk ZB.

Early Edition with Ryan Bridge

Louise Upston: Tourism Minister on new campaign encouraging Australian tourists

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/425420eb-f174-40da-b676-b28601305295/transcript