A digital marketing agency says more New Zealanders are turning to TikTok to decide where to eat and shop. 

A new Infometrics report shows the app supported almost 10 thousand local jobs last year and helped boost the local economy by an estimated $1.2 billion. 

It reveals more than 300 thousand New Zealand businesses are using the platform each month. 

Squid Group founder Laurence Carey told Andrew Dickens it's becoming a useful research tool. 

He says it's without a doubt the easiest way to find a restaurant to eat at or something to do. 

LISTEN ABOVE 

A digital marketing agency says more New Zealanders are turning to TikTok to decide where to eat and shop.&nbsp;
A new Infometrics report shows the app supported almost 10 thousand local jobs last year and helped boost the local economy by an estimated $1.2 billion.&nbsp;
It reveals more than 300 thousand New Zealand businesses are using the platform each month.&nbsp;
Squid Group founder Laurence Carey told Andrew Dickens it's becoming a useful research tool.&nbsp;
He says it's without a doubt the easiest way to find a restaurant to eat at or something to do.&nbsp;
LISTEN ABOVE&nbsp;

A fresh and intelligent start to your day - catch the very latest international and domestic news developments, sport, entertainment and business on Early Edition with Ryan Bridge, on Newstalk ZB.

A fresh and intelligent start to your day - catch the very latest international and domestic news developments, sport, entertainment and business on Early Edition with Ryan Bridge, on Newstalk ZB.

Early Edition with Ryan Bridge

Laurence Carey: Squid Group Founder on TikTok reportedly boosting local economies by $1.2 billion

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/ecc40fd9-a855-4515-bc6c-b494018865f6/transcript