Supie customers may be left out of pocket.  

The online grocer's entered voluntary administration with PwC, owing some $3 million after launching two years ago.  

It promised to bring competition to the market, and subscriptions to the service cost an annual fee of $99.  

Consumer New Zealand CEO Jon Duffy told Kate Hawkesby that they don’t know all the reasons that lead to Supie going into voluntary administration, so they can’t say the duopoly is the one to blame. 

He said that they do know that the market is really difficult to enter, and they’re looking to lower those barriers of entry. 

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