There’s a concern consumer choice is at risk with new rules changing the labelling requirements around gene editing.
The change will see New Zealand mirror the genetic technology legislation in Australia.
It'll mean food produced using new breeding techniques, including gene editing, will not need to be labelled as genetically modified unless it contains new DNA.
GE Free New Zealand spokesperson Jon Carapiet told Ryan Bridge consumers care about how their food is made.
He says people care about free-range for example, even when it actually doesn't mean a huge difference in the end product.
LISTEN ABOVE

Andrew Tuck: Homegrown CEO on the festival's return to Hamilton, this year's lineup
03:05

Mike Casey: Rewiring Aotearoa CEO says declining gas supplies could accelerate the shift to cleaner and cheaper energy
03:48

Terry Collins: AA Fuel Spokesperson weighs in on rationing fuel as oil prices spike
03:03