It could be too little too late when it comes to encouraging a third supermarket to New Zealand. 

The Government's repeated the call that we need more competition - to pressure prices. 

It's laying out plans to challenge the incumbents, Foodstuffs and Woolworths - and remove regulations discouraging competition. 

Former pre cursor to the Food and Grocery Council chief executive Ernie Newman told Francesca Rudkin the time has past and the focus should be on breaking up the existing sector. 

LISTEN ABOVE

It could be too little too late when it comes to encouraging a third supermarket to New Zealand.&nbsp;
The Government's repeated the call that we need more competition - to pressure prices.&nbsp;
It's laying out plans to challenge the incumbents, Foodstuffs and Woolworths - and remove regulations discouraging competition.&nbsp;
Former pre cursor to the Food and Grocery Council chief executive Ernie Newman told Francesca Rudkin the time has past and the focus should be on breaking up the existing sector.&nbsp;
LISTEN ABOVE

A fresh and intelligent start to your day - catch the very latest international and domestic news developments, sport, entertainment and business on Early Edition with Ryan Bridge, on Newstalk ZB.

A fresh and intelligent start to your day - catch the very latest international and domestic news developments, sport, entertainment and business on Early Edition with Ryan Bridge, on Newstalk ZB.

Early Edition with Ryan Bridge

Ernie Newman: Independent grocery sector consultant says Government should be focused on breaking up the current grocery sector

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/a2f96c15-7fad-4c2e-a8f1-b283011fccbc/transcript