New Zealand Rugby is pumping $21 million into a 10-year strategy to promote the women's game.
It wants to get rid of old school attitudes, and rugby just being seen as a men's sport.
Former Black Ferns captain and New Zealand Rugby board member Dr Farah Palmer joined Early Edition.
LISTEN ABOVE

Laura McClure: ACT Education Spokesperson on the Government backing down from changing homeschool laws
02:47

Nick Tuffley: ASB Chief Economist on the Reserve Bank's decision to hold the OCR at 2.25%
03:15

Simon Bridges: Auckland Business Chamber CEO on his expectations for Budget 2026
03:20