A message to wine lovers; Hawke's Bay vineyards are bouncing back and open for business.

Images of devastated wineries were widely circulated following Cyclone Gabrielle, but six weeks on, the industry is keen to bring back its customers.

Hawke's Bay Wine Growers Executive Officer Brent Linn told Kate Hawkesby good weather over the past few weeks has meant the region is well prepared for the Easter weekend.

He says most cellar doors and restaurants will be open.

Linn says while there's been lots of support locally and overseas, he wants people to continue buying Hawke's Bay produce and wine.

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