There is an expectation McDonald's will address charging loyal app users higher prices.

Users have taken to complain on social networking site Reddit, after pointing out a $3 difference between what app users and casual customers are charged.

McDonald's says the prices may be different to entice some customers to return to the app.

But Massey University marketing professor Bodo Lang told Roman Travers it's doing the opposite.

He says companies want people to engage with it and this personalisation of prices is counterintuitive.

LISTEN ABOVE

There is an expectation McDonald's will address charging loyal app users higher prices.
Users have taken to complain on social networking site Reddit, after pointing out a $3 difference between what app users and casual customers are charged.
McDonald's says the prices may be different to entice some customers to return to the app.
But Massey University marketing professor Bodo Lang told Roman Travers it's doing the opposite.
He says companies want people to engage with it and this personalisation of prices is counterintuitive.
LISTEN ABOVE

A fresh and intelligent start to your day - catch the very latest international and domestic news developments, sport, entertainment and business on Early Edition with Ryan Bridge, on Newstalk ZB.

A fresh and intelligent start to your day - catch the very latest international and domestic news developments, sport, entertainment and business on Early Edition with Ryan Bridge, on Newstalk ZB.

Early Edition with Ryan Bridge

Bodo Lang: Marketing professor says McDonald's personalised prices on their app are counterintuitive

A clearer direction for the hospitality sector, with red tape set to be slashed. 

The Ministry for Regulation's completed a review into cumbersome rules hindering food and drink operators from doing business.  

It highlights several recommendations designed to make things easier for the sector.

Regulation Minister David Seymour told Ryan Bridge the changes would make life easier for people in the industry trying to make a buck. 

Ministers are now working on an Action Plan. 

LISTEN ABOVE  

A clearer direction for the hospitality sector, with red tape set to be slashed.&nbsp;
The Ministry for Regulation's completed a review into cumbersome rules hindering food and drink operators from doing business. &nbsp;
It highlights several recommendations designed to make things easier for the sector.
Regulation Minister David Seymour told Ryan Bridge the changes would make life easier for people in the industry trying to make a buck.&nbsp;
Ministers are now working on an Action Plan.&nbsp;
LISTEN ABOVE &nbsp;

David Seymour: Regulation Minister on the review into the hospitality sector

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/e6aa6d16-a8f2-43fd-aa5c-b4c100040aeb/transcript

Tech New Zealand's hoping AI becomes a hot topic this election as Labour releases its policy on the new technology. 

If elected, the party wants stronger regulations on the use of copyright materials, private information, and the energy needed to power data centres.  

Labour also wants stronger oversight through an Office of AI and would establish an online safety regulator. 

Tech New Zealand chief executive Graeme Muller told Ryan Bridge they've been calling on politicians to focus on AI for the last two elections. 

He says this is a technology which will be more impactful than any that's come before, so it's good people are taking it seriously. 

LISTEN ABOVE  

Tech New Zealand's hoping AI becomes a hot topic this election as Labour releases its policy on the new technology.&nbsp;
If elected, the party wants stronger regulations on the use of copyright materials, private information, and the energy needed to power data centres. &nbsp;
Labour also wants stronger oversight through an Office of AI and would establish an online safety regulator.&nbsp;
Tech New Zealand chief executive Graeme Muller told Ryan Bridge they've been calling on politicians to focus on AI for the last two elections.&nbsp;
He says this is a technology which will be more impactful than any that's come before, so it's good people are taking it seriously.&nbsp;
LISTEN ABOVE &nbsp;

Graeme Muller: Tech New Zealand CEO on Labour's AI policy, data centres

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/1dc0613d-9661-43a8-95df-b4c1000133a1/transcript

House prices could be on track for a much faster recovery than ASB expects.

The bank says national prices are still 15% below their late-2021 peak and won't fully recover until 2029.

But real estate agent Rawdon Christie thinks the market's about to pick up.

He told Ryan Bridge the sheer number of people he's talking to points to a strong start to 2027.

Christie says that's because people have accepted the fact we're in a stable market, with not much changing and not wanting to wait.

LISTEN ABOVE

House prices could be on track for a much faster recovery than ASB expects.
The bank says national prices are still 15% below their late-2021 peak and won't fully recover until 2029.
But real estate agent Rawdon Christie thinks the market's about to pick up.
He told Ryan Bridge the sheer number of people he's talking to points to a strong start to 2027.
Christie says that's because people have accepted the fact we're in a stable market, with not much changing and not wanting to wait.
LISTEN ABOVE

Rawdon Christie: Real estate agent on house prices could be on track for a faster recovery

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/153979ae-4ded-4d6a-aa52-b4c0012c900c/transcript

Bodo Lang: Marketing professor says McDonald's personalised prices on their app are counterintuitive

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