Creepy crawlies are continuing to pop up in food items.

The latest is insect larvae which was nestled in a boy's Whittakers bar, the second bug incident the chocolate company has dealt with in less than two weeks.

So what's the reputation damage?

Marketing expert Bodo Lang joined Kate Hawkesby to discuss.

LISTEN ABOVE

Creepy crawlies are continuing to pop up in food items.
The latest is insect larvae which was nestled in a boy's Whittakers bar, the second bug incident the chocolate company has dealt with in less than two weeks.
So what's the reputation damage?
Marketing expert Bodo Lang joined Kate Hawkesby to discuss.
LISTEN ABOVE

A fresh and intelligent start to your day - catch the very latest international and domestic news developments, sport, entertainment and business on Early Edition with Ryan Bridge, on Newstalk ZB.

A fresh and intelligent start to your day - catch the very latest international and domestic news developments, sport, entertainment and business on Early Edition with Ryan Bridge, on Newstalk ZB.