Labour says it wants to better protect consumers from unfair pricing practices during the cost of living crisis. 

The party wants to shake-up the Fair Trading Act to make sure advertised specials relate to the lowest price in the preceding 30 days. 

It's also promising to ensure loyal phone, internet, and insurance customers don't miss out on specials offered to new sign-ups. 

Consumer Affairs Spokesperson Arena Williams told Ryan Bridge they want things to be more standardised and clearer, so customers know that when these deals are being offered, they're not missing out. 

She says we rely on switching to make the market competitive, but for things like insurance or power, which aren't easy to switch from, there's not enough competitive pressure. 

Williams says the UK brought in a law saying new customers couldn't be offered different rates to what would be offered for a renewal of the equivalent product, and they think that's the right approach to take here. 

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