Five farm deaths in three months has horrified a Waikato businessman, who is launching a safety campaign in response.

Ag Drive Managing Director Andre Syben is calling for a culture change and wants better buy-in from industry corporates.

As well as the five deaths, there have been 30 WorkSafe notifiable injuries from January to March this year.

Andre Syben joined Kate Hawkesby to discuss.

LISTEN ABOVE

Five farm deaths in three months has horrified a Waikato businessman, who is launching a safety campaign in response.
Ag Drive Managing Director Andre Syben is calling for a culture change and wants better buy-in from industry corporates.
As well as the five deaths, there have been 30 WorkSafe notifiable injuries from January to March this year.
Andre Syben joined Kate Hawkesby to discuss.
LISTEN ABOVE

A fresh and intelligent start to your day - catch the very latest international and domestic news developments, sport, entertainment and business on Early Edition with Ryan Bridge, on Newstalk ZB.

A fresh and intelligent start to your day - catch the very latest international and domestic news developments, sport, entertainment and business on Early Edition with Ryan Bridge, on Newstalk ZB.