TrueLove Magazine is set to close after more than 50 years, while ProNutro is reportedly being discontinued after 64 years. At the same time, the nostalgic Caravan chocolate bar is making a limited return. What do these changes say about consumer behaviour, brand loyalty and the challenge of keeping iconic South African brands relevant? Africa Melane speaks to brand reputation strategist Solly Moeng.

Early Breakfast with Africa Melane is 702’s and CapeTalk’s early morning talk show. Experienced broadcaster Africa Melane brings you the early morning news, sports, business, and interviews politicians and analysts to help make sense of the world. He also enjoys chatting to guests in the lifestyle sphere and the Arts. All the interviews are podcasted for you to catch-up and listen. 
 
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TrueLove Magazine is set to close after more than 50 years, while ProNutro is reportedly being discontinued after 64 years. At the same time, the nostalgic Caravan chocolate bar is making a limited return. What do these changes say about consumer behaviour, brand loyalty and the challenge of keeping iconic South African brands relevant? Africa Melane speaks to brand reputation strategist Solly Moeng.
Early Breakfast with Africa Melane is 702&rsquo;s and CapeTalk&rsquo;s early morning talk show. Experienced broadcaster Africa Melane brings you the early morning news, sports, business, and interviews politicians and analysts to help make sense of the world. He also enjoys chatting to guests in the lifestyle sphere and the Arts. All the interviews are podcasted for you to catch-up and listen.&nbsp; &nbsp; Thank you for listening to this podcast from Early Breakfast with Africa Melane&nbsp;
&nbsp;
For more about the show click&nbsp; <a href="https://buff.ly/XHry7eQ">https://buff.ly/XHry7eQ</a> and find all the catch-up podcasts here <a href="https://buff.ly/XJ10LBU">https://buff.ly/XJ10LBU</a>&nbsp; &nbsp; Listen live on weekdays between 04:00 and 06:00 (SA Time) to the Early Breakfast with Africa Melane broadcast on 702 <a href="https://buff.ly/gk3y0Kj">https://buff.ly/gk3y0Kj</a> and CapeTalk <a href="https://buff.ly/NnFM3N">https://buff.ly/NnFM3N</a>&nbsp; &nbsp; Subscribe to the 702 and CapeTalk daily and weekly newsletters <a href="https://buff.ly/v5mfetc">https://buff.ly/v5mfetc</a>&nbsp; &nbsp; Follow us on social media:&nbsp; &nbsp; 702 on Facebook: <a href="https://www.facebook.com/TalkRadio702">https://www.facebook.com/TalkRadio702</a>&nbsp; 702 on TikTok: <a href="https://www.tiktok.com/@talkradio702">https://www.tiktok.com/@talkradio702</a>&nbsp; 702 on Instagram: <a href="https://www.instagram.com/talkradio702/">https://www.instagram.com/talkradio702/</a>&nbsp; 702 on X: <a href="https://x.com/Radio702">https://x.com/Radio702</a>&nbsp; 702 on YouTube: <a href="https://www.youtube.com/@radio702">https://www.youtube.com/@radio702</a>&nbsp;
&nbsp; CapeTalk on Facebook: <a href="https://www.facebook.com/CapeTalk">https://www.facebook.com/CapeTalk</a>&nbsp; CapeTalk on TikTok: <a href="https://www.tiktok.com/@capetalk">https://www.tiktok.com/@capetalk</a>&nbsp; CapeTalk on Instagram: <a href="https://www.instagram.com/">https://www.instagram.com/</a>&nbsp; CapeTalk on X: <a href="https://x.com/CapeTalk">https://x.com/CapeTalk</a>&nbsp; CapeTalk on YouTube: <a href="https://www.youtube.com/@CapeTalk567">https://www.youtube.com/@CapeTalk567</a>&nbsp; &nbsp;

Your early morning chat - traffic - news fix delivered in a relaxed manner. weekdays from 4 am to 6 am.

Early Breakfast with Africa Melane

Your early morning catch-up with chat, traffic and news delivered in a relaxed manner. weekdays from 4 am to 6 am.

Your early morning catch-up with chat, traffic and news delivered in a relaxed manner. weekdays from 4 am to 6 am.

From TrueLove to ProNutro: The changing fortunes of South Africa’s iconic brands 

https://api.omny.fm/orgs/5dcefa8e-00a9-4595-8ce1-a4ab0080f142/clips/4ed9b49b-c8d2-4c02-a35d-b4cf00399dcd/transcript