New international study Her Fandom, Her Buying Power, found that 90% of female sports fans say organisations don’t truly understand them, and 40% feel brands fail to recognise them as consumers. Dawn Barnable of The Mettleset & Pooja Sukumar of The Collective explore why.


Plus, from hallucinations to false attributions, problems with AI are being widely reported. But how do we teach our kids and young people to use new tech safely if we can’t tell fact from fiction?

New international study Her Fandom, Her Buying Power, found that 90% of female sports fans say organisations don&rsquo;t truly understand them, and 40% feel brands fail to recognise them as consumers. Dawn Barnable of The Mettleset &amp; Pooja Sukumar of The Collective explore why. 
Plus, from hallucinations to false attributions, problems with AI are being widely reported. But how do we teach our kids and young people to use new tech safely if we can&rsquo;t tell fact from fiction?

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