This week, AJ is joined by the athlete's go-to brand builder and owner of AthleteCon, Sam Green. Sam shares her journey from competitive dancer to leader in athlete branding and NIL (Name, Image, Likeness). She highlights the importance of personal growth, affirmations, and the life lessons sports provide. Sam explains how athletes can build strong personal brands, use social media effectively, and overcome the fear of putting themselves out there online. She also offers practical strategies, success stories, and actionable steps for athletes looking to maximize their NIL opportunities.

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