In this episode, Tony Ulwick shares his career journey from IBM engineer to innovation expert, discussing his groundbreaking methodologies that focus on understanding customer needs to drive successful innovations. Tony shares practical examples and insights on how companies can avoid innovation pitfalls, leverage AI effectively, and achieve significant market success. The conversation emphasizes the importance of being outcome-driven and offers guidance for product leaders and innovators.

Episode Highlights:

02:33 Tony's Journey: From IBM to Innovation Expert

04:47 Understanding Customer Needs and Innovation

07:38 The Importance of Job Maps in Innovation

34:33 The Role of AI in Innovation

Tony is the pioneer of Jobs-to-be-Done Theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of strategy and innovation consulting firm Strategyn. Tony has applied his ODI process at some of the world’s leading companies and across nearly all industries to inform breakthrough innovations—achieving a success rate that is 5 times better than the industry average. Philip Kotler calls Tony “the Deming of innovation” and credits him with bringing predictability to innovation. Published in Harvard Business Review and MIT Sloan Management Review, Tony is also the author of best sellers What Customers Want and JOBS TO BE DONE: Theory to Practice.

Connect with Tony:

Company Website: Strategyn.com
LinkedIn: https://www.linkedin.com/in/tonyulwick/

For more insights:

Book a call: https://bit.ly/4cToGDs

Follow me on my YouTube Channel: https://bit.ly/47GgMdn 

Sign up for my Weekly Newsletter:  https://bit.ly/3T09kVc