This week on the Drop In CEO, brand strategist Ben Baker shares the importance of building a brand from the inside out. Listen in as Deborah and Ben discuss the best way to support your staff in order to create an excellent customer experience, how to help your customer communicate your brand values with others (hint, it’s not a new t-shirt with your logo), and how a high quality pen created multi-year brand loyalty for one tech company.

Storytelling has always been a way of life for Ben Baker. From a young age, he realized that through telling stories people listened to him, understood him and engaged. Professionally, this is what he has been doing now for over two decades. He helps brands tell engaging stories that compel their customers to take action.

 

You can connect with Ben in the following ways: 

Book  www.powerfulpersonalbrands.com

Podcast  www.yourlivingbrand.live

Workshops  www.yourbrandmarketing.com/workshops

Developing the Leader in you course www.yourbrandmarketing.com/the-leader-in-you

Webinar on promotional marketing https://youtu.be/UahWC3l-FNg

 

To learn more about how you can connect with Deb, go to https://www.dropinceo.com/ or join the Drop in CEO Facebook group for more conversations on how to lead, inspire, and achieve your goals.

This week on the Drop In CEO, brand strategist Ben Baker shares the importance of building a brand from the inside out. Listen in as Deborah and Ben discuss the best way to support your staff in order to create an excellent customer experience, how to help your customer communicate your brand values with others (hint, it&rsquo;s not a new t-shirt with your logo), and how a high quality pen created multi-year brand loyalty for one tech company.
Storytelling has always been a way of life for Ben Baker. From a young age, he realized that through telling stories people listened to him, understood him and engaged. Professionally, this is what he has been doing now for over two decades. He helps brands tell engaging stories that compel their customers to take action.
&nbsp;
You can connect with Ben in the following ways: 
Book&nbsp;&nbsp;<a href="http://www.powerfulpersonalbrands.com/">www.powerfulpersonalbrands.com</a>
Podcast&nbsp;&nbsp;<a href="http://www.yourlivingbrand.live/">www.yourlivingbrand.live</a>
Workshops&nbsp;&nbsp;<a href="http://www.yourbrandmarketing.com/workshops">www.yourbrandmarketing.com/workshops</a>
Developing the Leader in you course&nbsp;<a href="http://www.yourbrandmarketing.com/the-leader-in-you">www.yourbrandmarketing.com/the-leader-in-you</a>
Webinar on promotional marketing&nbsp;<a href="https://youtu.be/UahWC3l-FNg">https://youtu.be/UahWC3l-FNg</a>
&nbsp;
To learn more about how you can connect with Deb, go to <a href="https://www.dropinceo.com/">https://www.dropinceo.com/</a> or join the <a href="https://www.facebook.com/groups/2456940231226209/?source_id=213332496224983">Drop in CEO Facebook group</a> for more conversations on how to lead, inspire, and achieve your goals.

Inspire your team. Elevate your people. Transform your organization from within.

The most common problem business leaders face is being able to identify a problem before it ripples into the entire organization. As the Drop in CEO I help businesses get to the root of the issue and use 15+ years of proven executive leadership strategies to fix the problem and make way for a brighter future.

Join me, Deborah Coviello, each week as I connect you with CEO’s and industry leaders who are doing the work of transforming their businesses from the inside out. Learn how to be an inspirational leader, take control of your career, and build a strong foundation of purpose.

What if the secret ingredient to your company’s success is you?
Inspirational leadership starts with acknowledging that people are the most important asset in your company. Learn how to identify strengths within others and elevate them to the next level of success.

Inspiration and Insights from Industry Leaders

The Drop In CEO

This week on the Drop In CEO, brand strategist Ben Baker shares the importance of building a brand from the inside out. Listen in as Deborah and Ben discuss the best way to support your staff in order to create an excellent customer experience, how to help your customer communicate your brand values with others (hint, it’s not a new t-shirt with your logo), and how a high quality pen created multi-year brand loyalty for one tech company.

How to Help Employees Communicate Your Brand Story with Ben Baker

In this episode of the Drop in CEO podcast, host Deb Coviello welcomes Daniel Pinkham, CEO and principal consultant of Lakehurst Consulting. With over 30 years of industry experience in operations engineering, OPEX, project management, and health and safety, Daniel shares his journey from growing up around entrepreneurship to becoming a seasoned operational excellence consultant. He emphasizes the value of continuous improvement and the significance of engaging the workforce closest to the work in problem-solving processes. Deb and Daniel discuss the importance of defining problems accurately, treating root causes rather than symptoms, and the power of positivity and external perspectives in driving organizational change.



Episode Highlights:

05:28 The Path to Starting a Consultancy: Challenges and Insights

09:59 Operational Excellence: Strategies and Real-World Applications

19:58 The Importance of Adaptability and Teamwork in Career Success




Daniel A. Pinkham, Jr., the CEO & Principal Consultant of Lakehurst Consulting LLC, boasts over 30 years of industry expertise. As a proven Operational Leader, he excels in team-building across various domains like operations, engineering, and project management. With a relentless thirst for knowledge and a knack for fostering collaboration, Dan's consultancy spans diverse sectors including medical devices, aerospace, and defense. Holding an MBA from Marshall University and a BS in Chemical Engineering from The University of Maine, he's also a Certified Lean Six Sigma Black Belt. Recently settled in Northeast Missouri, Dan cherishes family time with his wife and two daughters, both budding engineers.



You can connect with Daniel in the following ways:
lakehurstconsulting.com– his consultancy’s site for those seeking help in improving their bottom line through continuous improvement and structured problem solving
dsbexitstrategy.com– his affiliated site for companies getting ready to sell their business and get the maximum possible return



For more insights:

Follow me on my YouTube Channel: https://bit.ly/47GgMdn

Sign up for my Weekly Newsletter:  https://bit.ly/3T09kVc

Sign up for my LinkedIn Newsletter: https://bit.ly/49SmRV3

In this episode of the Drop in CEO podcast, host Deb Coviello welcomes Daniel Pinkham, CEO and principal consultant of Lakehurst Consulting. With over 30 years of industry experience in operations engineering, OPEX, project management, and health and safety, Daniel shares his journey from growing up around entrepreneurship to becoming a seasoned operational excellence consultant. He emphasizes the value of continuous improvement and the significance of engaging the workforce closest to the work in problem-solving processes. Deb and Daniel discuss the importance of defining problems accurately, treating root causes rather than symptoms, and the power of positivity and external perspectives in driving organizational change.
 
Episode Highlights:
05:28 The Path to Starting a Consultancy: Challenges and Insights
09:59 Operational Excellence: Strategies and Real-World Applications
19:58 The Importance of Adaptability and Teamwork in Career Success
 
 Daniel A. Pinkham, Jr., the CEO &amp; Principal Consultant of Lakehurst Consulting LLC, boasts over 30 years of industry expertise. As a proven Operational Leader, he excels in team-building across various domains like operations, engineering, and project management. With a relentless thirst for knowledge and a knack for fostering collaboration, Dan's consultancy spans diverse sectors including medical devices, aerospace, and defense. Holding an MBA from Marshall University and a BS in Chemical Engineering from The University of Maine, he's also a Certified Lean Six Sigma Black Belt. Recently settled in Northeast Missouri, Dan cherishes family time with his wife and two daughters, both budding engineers.
 
You can connect with Daniel in the following ways:
<ul>
<li><a href="http://www.lakehurstconsulting.com/">lakehurstconsulting.com</a>– his consultancy’s site for those seeking help in improving their bottom line through continuous improvement and structured problem solving</li>
<li><a href="http://www.dsbexitstrategy.com">dsbexitstrategy.com</a>– his affiliated site for companies getting ready to sell their business and get the maximum possible return</li>
</ul>
 
For more insights:
Follow me on my YouTube Channel: <a href="https://bit.ly/47GgMdn">https://bit.ly/47GgMdn</a> 
Sign up for my Weekly Newsletter:  <a href="https://bit.ly/3T09kVc">https://bit.ly/3T09kVc</a>
Sign up for my LinkedIn Newsletter: <a href="https://bit.ly/49SmRV3">https://bit.ly/49SmRV3</a>

Daniel Pinkham: Mastering Operational Excellence

In this episode of the Drop in CEO podcast, Deb shares valuable insights on how C-suite leaders can navigate challenges with confidence and amplify their impact. Deb emphasizes the importance of leaders not only achieving results but also leaving a lasting legacy by leveraging their superpowers to inspire and make a lasting impact on others. She provides three key tips for leaders: sharing their insights more broadly, engaging in mentorship, and building a powerful network. Throughout the episode, Deb stresses the significance of mentorship, sharing knowledge, and building relationships to not only aid personal growth but also to enhance the collective success of the business community. 



Episode Highlights:



01:19 The Power of Positive Leadership

02:56 Leveraging Your Leadership for Legacy

04:10 Three Key Strategies for Impactful Leadership

07:08 Expanding Your Influence Through Mentorship and Networking



Other episodes you’ll enjoy:

C-Suite Goal Setting: How To Create A Roadmap For Your Career Success - http://bit.ly/3XwI55n

Natalya Berdikyan: Investing in Yourself to Serve Others on Apple Podcasts -http://bit.ly/3ZMx8yw

Questions to Guarantee You Accomplish Your Goals - http://bit.ly/3QASvym

In this episode of the Drop in CEO podcast, Deb shares valuable insights on how C-suite leaders can navigate challenges with confidence and amplify their impact. Deb emphasizes the importance of leaders not only achieving results but also leaving a lasting legacy by leveraging their superpowers to inspire and make a lasting impact on others. She provides three key tips for leaders: sharing their insights more broadly, engaging in mentorship, and building a powerful network. Throughout the episode, Deb stresses the significance of mentorship, sharing knowledge, and building relationships to not only aid personal growth but also to enhance the collective success of the business community. 
 
Episode Highlights:
 
01:19 The Power of Positive Leadership
02:56 Leveraging Your Leadership for Legacy
04:10 Three Key Strategies for Impactful Leadership
07:08 Expanding Your Influence Through Mentorship and Networking
 
Other episodes you’ll enjoy:
C-Suite Goal Setting: How To Create A Roadmap For Your Career Success - <a href="http://bit.ly/3XwI55n">http://bit.ly/3XwI55n</a>
Natalya Berdikyan: Investing in Yourself to Serve Others on Apple Podcasts -<a href="http://bit.ly/3ZMx8yw">http://bit.ly/3ZMx8yw</a>
Questions to Guarantee You Accomplish Your Goals - <a href="http://bit.ly/3QASvym">http://bit.ly/3QASvym</a>

Amplify Your Leadership Legacy

On this episode, talent management expert Perry Rhue discusses the importance of understanding individual personality traits, gifts, talents, strengths, temperament, and blind spots to enhance performance within organizations. Perry presents his unique coaching approach called 'coach sulting', combining coaching and consulting to provide a Socratic method of critical thinking. The conversation evolves to address diversity, equity, and inclusion (DEI), emphasizing the need for human connection, co-creating relationships, and psychological safety in workplaces and society. Deb and Perry highlight the challenge of diversity fatigue and the responsibility of leaders to instigate genuine change in behaviors and attitudes, beyond just DEI training, towards healing the human race from racism and social constructs one conversation at a time.



Episode Highlights:

03:29 Unique Coaching Approaches: The Power of Coachsulting

06:19 Creating Impactful Change: Strategies for Effective Coaching

09:07 Human Connection and DEI: A New Perspective

13:05 Healing the Human Race: Beyond DEI Initiatives

31:08 The Essence of Belonging and Inclusion

36:11 Addressing Diversity Fatigue: A Call for Authentic Engagement


Perry Rhue, a seasoned Executive and Leadership Development Coach, brings a wealth of experience from his tenure as an internal Leadership Coach at IBM. As the founder of The Rising Awareness, Perry spearheads a movement aimed at equipping professionals with the tools to navigate challenging conversations about racism and societal constructs. With expertise in executive coaching, talent management, and mentor-coaching training, Perry guides individuals and teams to understand their unique traits and maximize their performance within organizations. His extensive client roster includes IBM, Hyatt Regency, Cummins, and more. With certifications in Professional Co-Active Coaching and numerous accolades, Perry is dedicated to driving positive change in the coaching industry.



You can connect with Perry in the following ways:

Website: https://www.forcoachesbycoaches.com/



Other episodes you’ll enjoy:

C-Suite Goal Setting: How To Create A Roadmap For Your Career Success - http://bit.ly/3XwI55n

Natalya Berdikyan: Investing in Yourself to Serve Others on Apple Podcasts -http://bit.ly/3ZMx8yw

Questions to Guarantee You Accomplish Your Goals - http://bit.ly/3QASvym

On this episode, talent management expert Perry Rhue discusses the importance of understanding individual personality traits, gifts, talents, strengths, temperament, and blind spots to enhance performance within organizations. Perry presents his unique coaching approach called 'coach sulting', combining coaching and consulting to provide a Socratic method of critical thinking. The conversation evolves to address diversity, equity, and inclusion (DEI), emphasizing the need for human connection, co-creating relationships, and psychological safety in workplaces and society. Deb and Perry highlight the challenge of diversity fatigue and the responsibility of leaders to instigate genuine change in behaviors and attitudes, beyond just DEI training, towards healing the human race from racism and social constructs one conversation at a time.
 
Episode Highlights:
03:29 Unique Coaching Approaches: The Power of Coachsulting
06:19 Creating Impactful Change: Strategies for Effective Coaching
09:07 Human Connection and DEI: A New Perspective
13:05 Healing the Human Race: Beyond DEI Initiatives
31:08 The Essence of Belonging and Inclusion
36:11 Addressing Diversity Fatigue: A Call for Authentic Engagement
 Perry Rhue, a seasoned Executive and Leadership Development Coach, brings a wealth of experience from his tenure as an internal Leadership Coach at IBM. As the founder of The Rising Awareness, Perry spearheads a movement aimed at equipping professionals with the tools to navigate challenging conversations about racism and societal constructs. With expertise in executive coaching, talent management, and mentor-coaching training, Perry guides individuals and teams to understand their unique traits and maximize their performance within organizations. His extensive client roster includes IBM, Hyatt Regency, Cummins, and more. With certifications in Professional Co-Active Coaching and numerous accolades, Perry is dedicated to driving positive change in the coaching industry.
 
You can connect with Perry in the following ways:
Website: <a href="https://www.forcoachesbycoaches.com/">https://www.forcoachesbycoaches.com/</a>
 
Other episodes you’ll enjoy:
C-Suite Goal Setting: How To Create A Roadmap For Your Career Success - <a href="http://bit.ly/3XwI55n">http://bit.ly/3XwI55n</a>
Natalya Berdikyan: Investing in Yourself to Serve Others on Apple Podcasts -<a href="http://bit.ly/3ZMx8yw">http://bit.ly/3ZMx8yw</a>
Questions to Guarantee You Accomplish Your Goals - <a href="http://bit.ly/3QASvym">http://bit.ly/3QASvym</a>

How to Help Employees Communicate Your Brand Story with Ben Baker

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