Dr. Natanya Wachtel: Using Customer-Centric Psychology to Strengthen Your Value Proposition

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Published Aug 12, 2022, 9:00 AM

On today’s episode Dr. Natanya Wachtel shares how understanding human behavior can close the gaps in customer communication and improve your brand message. Listen in as Deborah and Natanya discuss the importance of authenticity in branding, how to find weak links and make them stronger, and the role your team plays in identifying gaps and how to empower them to do more.


Innovative, tech-powered wellness solutions for chronic disease management at pharmaceutical companies, included launching some of the first, award-winning personalized CRM programs and earliest inclusions of behavioral psychology into pharmaceutical marketing. She is a featured speaker and mentor within her industry, and has been featured in the press including Forbes, Advertising Age and MM&M magazine.

In 2008, Dr. Wachtel founded New Solutions Factory, a specialized consulting consortium of behavioral science marketing and healthcare analytics experts. In this position, she creatively partners with health and wellness brands to help them understand, manage and solve modern business challenges with a blend of customer-centric psychology, actionable behavioral models and technical innovation. Dr. Wachtel’s expertise includes omnichannel customer engagement, branding, marketing, predictive analytics, customer relationship management, multi-channel and omnichannel ecosystem design, behavior modeling, market research and assessing behavioral-driven triggers.
As the New Solutions Factory’s founder and managing partner, Dr. Wachtel and her teams are responsible for leading team assignments, strategy design, market research, measurement planning and advising clients in the development of multi-channel segmented CRM programs to effectively drive marketing results with her clients, which include Novartis, J&J, Pfizer, GSK, and several wellness and health technology firms.

Since its formation, The New Solutions Network has expanded to include HealthEd Princeton, a health education strategy and health gaming experience design firm and Insights by Demand, a customer-centric research and real-world-data analytics consultancy.

A big part of Dr. Wachtel’s focus is giving back to others. She currently sits on the board of Women Who Create, NYC non-profit mentor and scholarship organization for women of color and Inspiring My Generation, a non-profit organization supporting youth mental wellness. Dr. Wachtel also volunteers to support K-12 STEAM curriculum for underserved youth for CreateIt labs, a non-profit maker space and full-scale product development facility.

She has donated 11 university scholarships to date, to young people across many disciplines and hopes to be able to continue to support others in the future by giving back and getting corporations to also help support in those charitable efforts via Women Who Create.
Since 2021, Dr. Wachtel has served as the chief community officer with evrmore, an EmpathyAI™-powered mindtech start-up company that utilizes the science of empathy, humanistic psychology, and artificial intelligence to provide an inclusive betterment platform for young people to develop transferable core skills and social mobility. In the coming years, she intends to make the brand available to as many people who can use it as possible. Additionally, Dr. Wachtel aims to have their platform covered by all major health plans.

Natanya Wachtel, PhD, has been included in several Marquis Who’s Who awards, including a humanitarian award in 2022. All individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process as well as her philanthropic efforts.

Natanya Wachtel, PhD, was inspired early on by her mother, who was an immigrant turned global corporate executive and always made time to do good and give back to her community. Living and traveling around the globe while growing up, Ms. Wachtel saw firsthand the impact that wealth and health care disparities had on people and became determined to do something that would make a difference. She has her doctorate in behavioral psychology, and several certifications as a health and wellness coach.


You can learn more about Natanya’s organization in the following ways:



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