Today on the Drop In CEO podcast, Bruce Turkel shares the importance of crafting a brand message that differentiates you from others in your industry. Listen in as Deborah and Bruce discuss how to navigate uncertainty when creating your message, finding support systems who ask the right questions, and how researching the emotional connections your audience shares with your products will increase your business growth.

Bruce has helped create some of the world’s most compelling brands, including Hasbro, Nike, American Express, Charles Schwab, Citicorp, Discovery Networks, Bacardi, Sol Melia Hotels, Partnership for a Drug-Free America, HBO Latin America, Canyon Ranch, and many more.

Learn more about Bruce’s Masterclass: https://togetherwithturkel.com/

Follow his blog: https://bruceturkel.com/blog/

When I began the Drop in CEO Podcast, I knew that the best advice we could ever receive was from people who had been there. Now that we're over 50 episodes in, I thought it was time to pool some of the best advice into a collection that you could use to elevate your leadership and start putting humans first. You can download the full guide here: https://bit.ly/humancentrichero