In this episode Brian Petro, a seasoned marketing professional with 20 years of management experience, shares his extensive background in digital marketing, managing multi-million dollar promotions, and mentoring marketing teams. The conversation delves deep into the nuances of understanding one's value, human connection, and marketing strategies. Brian emphasizes the importance of aligning responsibilities with authority in leadership roles and shares his personal experiences of transitioning from traditional employment to fractional consulting. This episode provides valuable insights for C-Suite leaders and those looking to make a meaningful impact in their careers.

Episode Highlights:

02:21 Brian's Journey: From Entrepreneurial Roots to Marketing Expert

03:55 The Importance of Understanding Your Unique Value

05:58 Crafting a Distinctive LinkedIn Profile

08:33 Navigating Career Crossroads and Job Interviews

21:15 The Dynamics Between Sales and Marketing

Brian Petro is a seasoned marketing professional with over 20 years of experience in leadership roles. He has expertly managed multi-million-dollar digital campaigns across various industries, from Fortune 500 companies to startups. Known for developing high-performing marketing teams of 100+ employees and contractors, Brian has earned a perfect 5-star rating on Glassdoor for his leadership. His work has helped elevate brand visibility, drive product sales, and significantly increase company valuations. With a proven track record in both B2B and B2C markets, Brian is a trusted expert in delivering impactful marketing strategies that fuel business growth.

How to connect with Brian:

Website: brightproductions.com

Linkedin: https://www.linkedin.com/in/bpetro/

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