Today Ari Galper explores the idea of building trust and relationships throughout the sales process. Listen in as Deborah and Ari discuss the lack of truth in the selling process, how to handle the “sounds good” answer, and why you should be focusing on moments of vulnerability to increase your overall conversion rate.

Ari Galper is the World's #1 Authority on TrustBased Selling and the creator of Unlock The Game®, a new sales mindset and approach that overturns the notion of selling as we know it today. With over 74,433 subscribers and clients in over 35 countries, Unlock The Game has become the most successful TrustBased Selling approach of our time.

You can connect with Ari in the following ways:

• www.UnlockTheGame.com/Media
• https://www.facebook.com/arigalperfans
• https://www.linkedin.com/in/arigalper/
• https://twitter.com/arigalper

Are you a CEO dealing with change? Part inspiration, part strategy, I’ve created this resource for CEO’s who leading their team through a rapid transition and looking for a resource and guide to help them stay confident, focused, and a mentor for others. You can download it here: https://mailchi.mp/coviellocm/the-ceos-compass