Philipp Skogstad, CEO of Mercedes-Benz R&D North America, shares the story of bringing generative AI to 900,000 beta testers and discusses the vision, impact, challenges, and path forward for generative AI applications in the automotive sector.

Philipp Skogstad, CEO of Mercedes-Benz R&amp;D North America, shares the story of bringing generative AI to 900,000 beta testers and discusses the vision, impact, challenges, and path forward for generative AI applications in the automotive sector.

Drivers of Disruption was launched by the McKinsey Center for Future Mobility to explore the changing world of mobility. In each episode, we will invite thought leaders, industry titans, and disruptors to discuss the latest advancements, current challenges, and potential solutions moving forward in the future of mobility.

Drivers of Disruption was launched by the <a href="https://www.mckinsey.com/features/mckinsey-center-for-future-mobility/overview">McKinsey Center for Future Mobility</a> to explore the changing world of mobility. In each episode, we will invite thought leaders, industry titans, and disruptors to discuss the latest advancements, current challenges, and potential solutions moving forward in the future of mobility.

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