Mobil Oil worried that its advertorial campaigns positioning Mobil as a personality in and of itself might be labeled "propaganda" by TV networks and deemed unfit to run. In response, Herb Schmertz, VP of Public Affairs for Mobil Oil, looked to the courts for protection. The "corporate free speech" movement moved through the courts, getting a big assist from tobacco lobbyist-turned-Supreme Court Justice Lewis F. Powell and reshaped legal protections for corporations.